I'm sure the pros will chime in soon enough, but I'll give it a go too, as much an exercise for myself, as a help to others.
You don't necessarily want to flatten the main or jib as much as possible, and get draft as far forward as possible when the wind pipes up. If you flatten the sail like a board with draft at 5%, you won't get any drive out of it. I think you just want to keep things adjusted so that whatever the wind conditions, the draft is 15-25% back, and depth is appropriate for the "gear" you want to be driving with. Often when the wind first kicks up you'll get an accompanying chop, and that requires a lower gear to provide power that keeps your speed consistent through the waves, and gets the boat accelerating between big waves.
In moderate wind conditions off a windward shore, giving you easy 10 knot breezes and glassy seas, you may actually want a slightly flatter sail than in the above chop and 15 knots, because you're sailing in a higher gear. You need very little acceleration, because the boat remains easily at a nice smooth hull-speed pace with no waves slapping at that cruising speed.
Sail twist plays into this too (more twist puts you in a lower gear), and that's controlled by jiblead position and traveller position when close hauled. When reaching main twist is controlled with the main sheet, and off the wind you control twist with the vang. But then it's less about power, and more about keeping control of the leach I think. The rule I've heard is just to keep that top batten parallel to the boom in a run.